Big Chapter Meeting: The Algorithm Has a Bias Problem: What Coaches Need to Know About AI Ethics and Equity

This interactive session explores how algorithmic bias shows up in the tools your clients use every day — and what coaches can do about it. Drawing on nearly a decade of equity leadership in complex institutions and an emerging specialization in AI governance, Evolve Benton breaks down how automated systems replicate systemic harm and gives coaches a practical equity lens and concrete tools to use in their practice immediately.

Learning objectives

By the end of this session, participants will be able to:

• Identify at least two ways algorithmic bias shows up in tools their clients commonly use and explain the equity implications in plain language.
• Apply a simple audit framework to evaluate AI-generated recommendations before incorporating them into coaching conversations or client guidance.
• Introduce AI ethics as a coaching topic with clients, using equity-informed language that does not require a technical background.

Meet the Host

Evolve Benton, MA, MFA Evolve Benton is a leading speaker and advisor on the human impact of artificial intelligence. With over a decade of experience building large-scale equity frameworks within complex institutions such as the UCSF School of Medicine, Evolve now applies that real-world expertise to the most urgent challenge facing organizations today: AI-driven risk. Evolve works with leadership teams to bridge the gap between their technology and their people, helping them mitigate bias, protect their brands, and turn AI responsibility into a competitive advantage.