This interactive session equips coaches with the mindset, tools, and strategy to expand their business through professional speaking, without compromising the integrity of their coaching practice. Grounded in ICF Competency #2 (Embodies a Coaching Mindset), participants will explore how to align presence, curiosity, and self-awareness with the demands of the stage. Attendees will leave with a roadmap for getting started as a speaker, growing their visibility, and creating new revenue streams through speaking engagements.
Earn .75 CCEs
Learning objectives
By the end of this session, participants will be able to:
1). Define how speaking can align with and enhance their coaching practice
- Understand the distinction between resource development (business building) and competency-driven growth (presence, reflection, mindset).
- Learn how to use speaking to support client awareness, empowerment, and ethical influence.
2). Apply key elements of ICF Competency #2: Embodies a Coaching Mindset in public speaking environments
- Practice mental and emotional preparation techniques used in both coaching and speaking.
- Cultivate greater self-awareness, flexibility, and openness when presenting or sharing their message.
- Reflect on how cultural and contextual differences may shape audience needs and adjust their approach accordingly.
3). Use mindset and presence to navigate fear, imposter syndrome, and performance pressure
- Explore reflective practices and emotional regulation strategies that help them “show up” with presence and integrity on stage and in sessions.
- Learn how to assess speaking engagements through a coaching lens, ensuring alignment with their values and audience needs.
4). Translate core coaching tools into audience-facing communication
- Practice using metaphors, powerful questions, storytelling, and silence to evoke awareness in groups, just as they do in 1:1 client work.
- Learn to balance delivering value as a speaker while also modeling coaching behaviors that promote insight, not advice-giving.
5). Develop an action plan for integrating speaking into their coaching business
- Identify opportunities to use speaking as a tool for outreach, revenue, or brand building, while maintaining ethical boundaries and competency-based practice.
- Set clear goals for practice, peer feedback, and ongoing development as both coach and communicator.
Meet the Host
Dr. Tracy R. Powell is a nationally recognized executive coach, speaker, and leadership strategist, with over 12 years of experience, who helps high-performing professionals thrive through compassion, clarity, and purpose. Dr. Tracy has coached leaders across healthcare, education, and government sectors, empowering them to lead with compassion.
She is the creator of the REFOCUS Framework™, a practical seven-step method designed to help leaders reduce overwhelm, reclaim focus, and restore joy in their work. Known for her engaging style, Dr. Tracy blends neuroscience, storytelling, and gamification to create dynamic sessions that speak to both the heart and head.
A seasoned adjunct professor and a public health leader, Dr. Tracy has spoken on national stages including SHRM Talent, the National Training Institute for Blacks in Government, and Accelerating Women Everywhere. Her mission is to empower purpose-driven leaders, including coaches, to show up fully for themselves and others, without burning out in the process.
Dr. Tracy believes coaching is about connection.